I’m Toby, a Product Designer

Making products better forPeople

and better forBusiness

Currently designing at Flo Health

Visual collection

Monetization & promo highlights

A recent selection of my favorite experiments

Self led initiative
A Flo screen offering ADHD support through the menstrual cycle.

Building the case for an overlooked ADHD opportunity

+10% ARPU from combined ADHD initiatives

The Monodoro timer counting down in the macOS menu bar, showing 25:00.
The timer's own panel: a 25:00 work interval, four session dots and playback controls.
Passion project

Monodoro

A minimalist mac-OS timer I designed, built and shipped to the App Store.

Two tiles from the Flo asset library: a gift box and a feather illustration.
Two more library tiles: a content grid and a promotional card.
The library's hero asset: illustrated content spilling from a gift box.
Internal tooling

Flo Asset Library

Gamifying contribution to the Flo Asset Library.

0→1 project

Launching Flo’s Referral Program

+$21K monthly revenue

Optimization
A screen from Flo's Perimenopause web onboarding.

Optimizing Flo’s Perimenopause Web Onboarding

+18% increase in CVR

A screen from the creator's library: a single image block above its caption.
A results screen from the creator's library: four answers with their response rates drawn as bars.
A Flo onboarding question assembled in the screen creator: a progress bar, a question and four answers with the first one chosen.
Internal tooling

Screen Creator

Helping non-designers create production-ready Flo screens.

Website made using Figma, Claude Code, Vercel, a bucket of coffee, two small mental breakdowns and multiple custom agents