Short piece

Making contribution a habit in Flo’s asset library

I co-created Flo’s Asset Library with Alex Fairholm and designed a contribution system that increased contributions by 300%.

The library brought together reusable visuals and screen designs for onboarding, paywalls, promotions and experiments.

It gave designers one place to find and reuse existing work, understand how it had been used and build on designs that had already been tested.

The challenge

Designers were using the library, but almost nobody was contributing to it.

The Flo Asset Library in Figma: a sidebar of asset pages — main-screen banners, rich push notifications, paywalls, emails, avatars — beside a canvas of grouped asset frames for Chats, Health Conditions, Pregnancy, Premium, Perimenopause, Referrals and more.

The approach

I used Flo’s existing rewards system to make contributing worth the effort.

Four Slack and Bonusly posts: the launch of a monthly Asset Library challenge with 250 Bonusly points for the winner, two posts congratulating designers for uploading 18 and 36 assets, and the announcement of an end-of-year competition with £100 of Bonusly for the overall winner.

Building momentum

Monthly challenges, leaderboards and public recognition made contribution visible across the team.

A leaderboard of monthly winners from August to December, listing the assets each winner uploaded out of that month’s total, from 15 of 22 up to 92 of 141.

Reflection

I learned that keeping a shared library useful means giving people a reason to contribute.

A shared resource does not scale simply because people find it useful. Contribution needs its own incentives, feedback and sense of momentum. The library became sustainable when uploading felt like a visible team behavior rather than an administrative favor.