Specialist profile pages
B2C · CORE PRODUCT UX · INFORMATION ARCHITECTURE · ENGAGEMENT
Redesigning specialist profile pages to protect trust in patient reviews
MY ROLE
I worked in close partnership with the Product Lead to guide the project from early discovery through to a high-fidelity, test-ready solution. My contribution focused on translating insights into design outcomes, spanning data analysis, content refinement, sketching, wireframing, and the creation of interactive prototypes. I also collaborated on user testing and day-to-day project delivery, helping ensure design decisions were validated and aligned with product goals.
TIMELINE
3 months
The problem
Engagement rates on the specialist profile pages have fallen below 50%
Key decisions
Impact
+18%
Engagement rates
+24%
Site traffic
+8%
Google ranking




